How to analyze Xiaohongshu content in bulk for ecommerce
Export Xiaohongshu notes, comments, orders to tables, then run Sales Extractor, Sales Lens and Customer Insight locally for leads, cohorts, cross-sell pairs.
Skills in this bundle
B2B ROI Pulse
Calculate B2B sales ROI with detailed financial analysis including payback period, NPV, and profit projections
Sales Lens
Sales analyze copilot across 5 objects (mode x top_n; LLM-orchestrated structured result). (Action Co-pilot: generates next-best-actions (actions.json), follow-up tasks and calendar reminders on top of the analysis — what to act on today.)
Sales Extractor
Sales extract copilot across 1 objects (mode x top_n; LLM-orchestrated structured result). (Action Co-pilot: generates next-best-actions (actions.json), follow-up tasks and calendar reminders on top of the analysis — what to act on today.)
Value Canvas
Generate structured value proposition canvas for B2B sales based on customer profile and pain points. Maps customer jobs, pains, gains against products/services, pain relievers, and gain creators.
Cross-sell Recommender
Deterministic cross-sell via product co-occurrence. (Action Co-pilot: generates next-best-actions (actions.json), follow-up tasks and calendar reminders on top of the analysis — what to act on today.)
Customer Insight
Unified customer-data analyzer: churn risk, cohort retention, buying journey, health score, sentiment (Voice of Customer), user story map.
Export your Xiaohongshu note data, comments, DM leads and store orders as Excel or CSV, then run six sales skills locally in Nexus Runner: Sales Extractor, Sales Lens, Customer Insight, Cross-sell Recommender, Value Canvas and B2B ROI Pulse. You get structured lead tables, content findings, customer cohorts and sentiment, co-purchase pairs and a payback model, all produced as files on your own machine.
- Input is the Xiaohongshu content and order tables you export yourself (Excel/CSV); skills run in Nexus Runner 1.0.10 on your PC and the files never leave it.
- Sales Extractor turns comments and DMs into structured contact and intent fields (3 Nex per run); Sales Lens returns structured findings by mode and top_n (1 Nex per run).
- Customer Insight covers churn risk, cohort retention, buying journey, health score, sentiment and RFM segmentation in one run (10 Nex per run).
- Cross-sell Recommender mines co-purchase pairs from order lines deterministically, with no model call (3 Nex per run).
- Free tier is 200 Nex per month, reset at the start of each month; Pro is CNY 49/month with 3000 Nex; Enterprise is CNY 299/month with 50000 Nex.
What this actually is
It is not a bot that browses Xiaohongshu for you. It is a local pipeline that turns data you already exported into structured conclusions. You export notes, comments, DM leads and order lines from the creator and merchant dashboards, Nexus Runner reads those files, and the six sales skills run in sequence: each one takes fixed input fields and returns a fixed result shape, so one skill's output can feed the next. Skills come in two kinds only, skill and agent, and every skill on this page is already in the library and callable on your machine.
How to do it
Three ways to do it
| MCP Nexus | Manual work | Generic cloud AI | |
|---|---|---|---|
| Where the data goes | Skills run in Nexus Runner on your machine; exported tables and result files stay there | Files stay local, but a person reads them row by row | The raw table has to be uploaded before analysis can start |
| Bulk handling | Reads a whole table at once; six skills chain in sequence, each output feeding the next | Copy and paste per row, so large batches get sampled instead | Context limits force you to split long tables and stitch results back yourself |
| Output shape | Structured tables and report files with fixed fields, ready for the next step | A hand-assembled document formatted differently every time | A block of chat text you still have to turn into a table |
| Reproducibility | Cross-sell Recommender is deterministic; the other skills follow a fixed output contract | Depends on which colleague is on shift that day | The same data asked twice can return different conclusions |
| How it is billed | Per run in Nex, 1 to 10 Nex for the skills here, free tier 200 Nex per month | Billed as staff hours | Billed per seat, same price whether you run it once or often |
Real use cases
FAQ
How do I get Xiaohongshu data into these skills?
Through Excel or CSV files you export yourself from the creator and merchant dashboards. The skills read local files only; they do not sign in to Xiaohongshu, do not operate third-party accounts, and do no screen-level automation.
These are sales skills, so can they really analyze Xiaohongshu content?
Yes, once the content data is in table form. Comments, DMs and inbound leads go to Sales Extractor and Sales Lens; conversion and repeat purchases go to Customer Insight and Cross-sell Recommender; messaging and payback go to Value Canvas and B2B ROI Pulse. They analyze the fields you exported, not the pixels of images or video.
How much Nex does one full pass cost?
Running all six once totals 23 Nex: Sales Lens 1, Sales Extractor 3, Value Canvas 3, Cross-sell Recommender 3, B2B ROI Pulse 3, Customer Insight 10. The free tier gives 200 Nex per month reset at the start of the month, Pro is CNY 49/month with 3000 Nex, Enterprise is CNY 299/month with 50000 Nex.
Is my data uploaded anywhere?
No. The skills execute inside Nexus Runner 1.0.10 on your own machine, and both the exported tables and the result files stay on that machine. Runner supports Windows 10/11 x64 only.
Are the results reproducible, and can the skills make things up?
Cross-sell Recommender is a deterministic calculation, so the same order table returns the same result twice. The other skills follow a fixed field contract and leave a field empty when the input does not contain it rather than inventing a value.