How to extract WeChat content in bulk for marketing teams
WeChat Archive turns mp.weixin.qq.com links into markdown plus images on your own PC; Ad Copy Compliance and Competitor Ad Watch then read that same export.
Skills in this bundle
WeChat Archive
Download WeChat Official Account articles (mp.weixin.qq.com links) and output markdown plus images to a directory, optionally extracting key frames from embedded videos. Common uses: content teams archiving competitor articles, researchers collecting industry material, and creators backing up past posts.
Ad Copy Compliance
Deterministic ad-copy compliance check (banned/absolute wording). No LLM. (Action Co-pilot: generates next-best-actions (actions.json), follow-up tasks and calendar reminders on top of the analysis — what to act on today.)
Bili Probe
Bilibili content: trending analysis, video info extraction Use case: analysis work in content domains. Costs about 3 Nex per use. Not for unrelated business scenarios.
Brand Consistency Critic
Brand Consistency Critic via runtime LLM orchestration (focus x detail params; NL->structured artifact). (Action Co-pilot: generates next-best-actions (actions.json), follow-up tasks and calendar reminders on top of the analysis — what to act on today.)
Brand Saga
Generate compelling brand stories and narratives for B2C e-commerce brand websites, including brand origin, mission, values, and product storytelling.
Competitor Ad Watch
Competitor Ad Watch via runtime LLM orchestration (focus x detail params; NL->structured artifact). (Action Co-pilot: generates next-best-actions (actions.json), follow-up tasks and calendar reminders on top of the analysis — what to act on today.)
Run WeChat Archive first to turn a batch of mp.weixin.qq.com links into markdown text plus an image folder, then feed that export to Ad Copy Compliance, Brand Consistency Critic and Competitor Ad Watch for a banned-wording list, brand-voice gaps and competitor findings. All six skills are called by Nexus Runner 1.0.10 on your own Windows PC, so the links, articles and outputs stay on the machine.
- WeChat Archive takes mp.weixin.qq.com links and writes markdown plus an image folder, optionally pulling key frames from embedded video. 5 Nex per run.
- Ad Copy Compliance checks absolute wording, medical and financial-inducement phrasing with fixed rules and no LLM, returning a violation list with fixes. 5 Nex per run.
- Brand Consistency Critic and Competitor Ad Watch use the runtime LLM with focus and detail parameters, and mark missing data instead of inventing it. 5 Nex each.
- Brand Saga writes brand origin, mission, values and product stories; Bili Probe covers trending analysis and video info extraction. 3 Nex each.
- Nexus Runner 1.0.10 supports Windows 10/11 x64 only. The free tier gives 200 Nex a month, reset at the start of each month; Pro is CNY 49/month with 3000 Nex, Enterprise CNY 299/month with 50000 Nex.
What bulk WeChat extraction actually means here
It means turning a batch of mp.weixin.qq.com article links into local, searchable, reusable material in one pass, then running compliance and competitor work on the same machine. WeChat Archive handles capture: links in, markdown body and matching images out, with optional key-frame extraction when an article embeds video. Content teams use it to archive competitor articles, researchers to collect industry material, publishers to back up their own history. Everything downstream reuses that export: Ad Copy Compliance makes a deterministic banned-wording call, while Brand Consistency Critic, Competitor Ad Watch and Brand Saga let the runtime LLM produce structured artifacts under the focus and detail you pick, and Bili Probe adds the video-platform angle. All of these are skills, single-step with bounded inputs and outputs; anything that needs multi-step orchestration is an agent instead.
How the six skills chain together
Same batch of WeChat articles, three approaches
| MCP Nexus | Manual work | Generic cloud AI | |
|---|---|---|---|
| Archiving | WeChat Archive takes links in bulk and writes markdown plus an image folder | Open each article, copy the text, save images one by one | Usually only reads text you paste in; no local image folder |
| Banned-wording checks | Ad Copy Compliance applies fixed rules, so verdicts repeat and come with fixes | Check every sentence against a banned-wording list by hand | The model judges on the fly; the same paragraph can get two answers |
| Where data sits | Skills run through Nexus Runner on your PC; sources and outputs stay local | Files scattered across personal machines and chat threads | Content has to be uploaded to a third-party server |
| Shape of the output | Every step writes files and structured lists the next step can consume | Documents and screenshots someone has to reorganise | Long text in a chat window that you split up manually |
| How it is billed | Billed in Nex; the free tier is 200 Nex a month, reset monthly | Billed in people's hours | Billed per subscription seat, regardless of steps actually run |
Real use cases
FAQ
Can WeChat Official Account articles be downloaded in bulk
Yes. WeChat Archive accepts mp.weixin.qq.com article links, exports the body as markdown and saves images to the same directory, and can pull key frames when an article embeds video. It works on publicly reachable article pages and does not ask for your Official Account back-office credentials.
Do these skills upload my articles to the cloud
No. Skills are executed by Nexus Runner on your own Windows PC, so the links, exported markdown, images and analysis results all stay in local folders.
How is Ad Copy Compliance different from asking an LLM to check the copy
Ad Copy Compliance runs on fixed rules with no LLM, so the same paragraph gets the same verdict twice, with each absolute, medical or financial-inducement hit listed and a fix attached. Judgement-heavy work is what Brand Consistency Critic and Competitor Ad Watch, which do use the runtime LLM, are for.
How much Nex does one pass cost
Add up the per-skill prices: WeChat Archive, Ad Copy Compliance, Brand Consistency Critic and Competitor Ad Watch are 5 Nex each, Bili Probe and Brand Saga 3 Nex each, so one run of all six is 26 Nex. The free tier gives 200 Nex a month, reset monthly; Pro is CNY 49/month with 3000 Nex and Enterprise CNY 299/month with 50000 Nex.
What do I need to run this
Nexus Runner 1.0.10, which supports Windows 10/11 x64 only. Once installed and signed in you can call these skills locally, with no browser extension required.