How to automate Xiaohongshu content for marketing teams
Marketing teams chain six local skills into one Xiaohongshu content pipeline: notes, trend scan, brand tone, copy, diagrams, dispatch plan. Data stays local.
Skills in this bundle
Note Scribe
Create, search, AI-summarize, and export local notes with keyword search across title, content, and tags.
Content Dispatcher
Deterministic content dispatch plan (by recipient/channel). (Action Co-pilot: generates next-best-actions (actions.json), follow-up tasks and calendar reminders on top of the analysis — what to act on today.)
Bili Probe
Bilibili content: trending analysis, video info extraction Use case: analysis work in content domains. Costs about 3 Nex per use. Not for unrelated business scenarios.
Brand Saga
Generate compelling brand stories and narratives for B2C e-commerce brand websites, including brand origin, mission, values, and product storytelling.
Writing Studio
Content writing production copilot (task-mode x top_n; LLM-orchestrated). (Action Co-pilot: generates next-best-actions (actions.json), follow-up tasks and calendar reminders on top of the analysis — what to act on today.)
Diagram Smith
Turns 'source -> target: label' lines into a diagram: Mermaid, PlantUML (incl. sequence) or an editable Excalidraw file, with start/end/loop checks.
Run six marketing skills in order inside Nexus Runner and your Xiaohongshu content moves from raw material to a dispatch plan: Note Scribe captures source notes, Bili Probe supplies trend references, Brand Saga fixes the brand voice, Writing Studio drafts the copy, Diagram Smith adds diagrams, and Content Dispatcher groups everything into a per-account, per-channel plan. All six run locally on Windows, and the chain stops at the plan; publishing stays a human step.
- Six marketing skills form one chain: Note Scribe, Bili Probe, Brand Saga, Writing Studio, Diagram Smith, Content Dispatcher.
- Everything runs in Nexus Runner 1.0.10 on Windows 10/11 x64; your note library and drafts never leave the machine.
- One pass through all six costs 27 Nex; the free tier gives 200 Nex per month, reset at the start of each month, enough for 7 passes.
- No screen-level automation and no third-party account access: the chain ends at the dispatch plan.
- Each step runs on its own, and Writing Studio produces several structured variants in one call via mode and top_n.
What actually gets automated in a Xiaohongshu workflow
Automation here means fixing the repeatable stages of Xiaohongshu content work, not clicking buttons on the platform for you. Skills take over note capture, trend reference, brand voice, body copy and diagram drafts, and dispatch scheduling. Account login, review, and the act of publishing stay with your team. Every skill in the library is either a skill or an agent; these six are all skills, each with a defined input form and structured output, callable one at a time or chained in the order below. All computation happens inside the local Nexus Runner, so source notes, drafts, and diagrams stay on your own disk.
The six-skill content chain
Three ways to run the same workflow
| MCP Nexus | Manual work | Generic cloud AI | |
|---|---|---|---|
| Where data and code run | Skills run in local Nexus Runner 1.0.10; note library, drafts, and diagrams stay offline | Files scattered across personal machines and chat threads | Source material and drafts must be uploaded to a third-party server |
| Path of one post | Material, trends, voice, copy, diagrams, and dispatch plan fixed as one chain | Each stage means another person and another tool, with manual handoffs | Assembled ad hoc in a chat session; context is lost in the next one |
| How you pay | Nex per skill run; 27 Nex for a full six-skill pass, free tier 200 Nex per month reset monthly | Counted in staff hours | Per-seat subscription, same price whether used or not |
| Bulk output and reuse | Writing Studio returns several variants per call; the note library is searchable and reusable by keyword | Every post starts from a blank document | Background material must be pasted in again each time |
| Publishing step | Chain ends at the dispatch plan: no screen-level automation, no platform account access | Entirely manual | Also has no platform account access |
Real use cases
FAQ
Can this publish to Xiaohongshu automatically
No. The six skills stop at a dispatch plan. There is no screen-level automation and no access to Xiaohongshu or any other third-party account, so login, review, and publishing stay manual.
Do my drafts and source notes get uploaded to the cloud
No. The skills run inside local Nexus Runner 1.0.10 on Windows 10/11 x64, and the note library, copy drafts, and diagram files stay on your machine.
How much Nex does one full pass cost
27 Nex for all six: Note Scribe 10 Nex, Writing Studio 5 Nex, and Bili Probe, Brand Saga, Diagram Smith, and Content Dispatcher 3 Nex each. The free tier includes 200 Nex per month, reset at the start of each month, enough for 7 passes; Pro is CNY 49 per month with 3000 Nex, Enterprise CNY 299 per month with 50000 Nex.
We do not use Bilibili, do we still need Bili Probe
It is optional. It reads public Bilibili trending analysis and video information as a lateral reference for topics and headlines, not as Xiaohongshu platform data. Skip that step and the other five still chain normally.
Does this require writing code or configuring an API
No. Pick the skill in Runner, fill in the form fields such as Writing Studio's mode and top_n, and run it. Structured output is written straight to local files.